Echelon Private Client Insurance was founded in 2009 and became a division of Santam Ltd, the largest short-term insurer in southern Africa on 1 March 2021. We remain known to our brokers as Echelon Private Client Insurance. All of Echelon’s insurance products are underwritten exclusively by Santam Ltd, an Authorised Financial Services Provider (FSP 3416).

We are synonymously known as focusing on the LSM 10+ market segments in South Africa. As true specialists in the local short-term insurance industry, Echelon offers tailored personal asset risk solutions to meet the needs of professionals, business owners and executives.

Backed by the excellent reputation of Santam Ltd, Echelon adopts a Lifestyle Underwriting Model aimed at achieving sustainable results. Clients are individually rated according to a matrix across a range of lifestyle factors – this approach eliminates cross-subsidisation and creates space to offer an individually tailored product with superior benefits, yet competitive in a price-sensitive market.


In summary, Echelon’s value proposition endorses broker expertise in client risk management – and combined with traditional and innovative benefits tailored to fit customer needs, Echelon continues to offer a first in private client insurance in South Africa.